Preachers have to understand that in our hands we hold the greatest story ever told. For 52 weeks, the people in church gives us 30 minutes – 60 minutes to talk about the most wonderful, truthful, absolute, infallible WORD OF GOD. What a privilege!

Break down those hours and in a year we are given at least one day and a half to preach the WORD and it is our duty as pastors to preach with integrity ( know your doctrine, Bible-based teaching). But preaching beautiful theology is just half the battle – we have to be good in sharing the theology.

As much as we hate to admit it – preachers are storytellers. Some people even go to the extent of calling us marketers which in essence is true. Everybody is a marketer. We are in our own way convince people that Jesus is our hero, he is the way, the truth and the life.

So the next time you go up and preach – don’t just check your theology, share a story.

“If your target audience is not listening, it’s not their fault, it’s yours.” – Seth Godin