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February 09, 2010

Beautiful Theology, Bad Story

Preachers have to understand that in our hands we hold the greatest story ever told. For 52 weeks, the people in church gives us 30 minutes – 60 minutes to talk about the most wonderful, truthful, absolute, infallible WORD OF GOD. What a privilege!

Break down those hours and in a year we are given at least one day and a half to preach the WORD and it is our duty as pastors to preach with integrity ( know your doctrine, Bible-based teaching). But preaching beautiful theology is just half the battle – we have to be good in sharing the theology.

As much as we hate to admit it – preachers are storytellers. Some people even go to the extent of calling us marketers which in essence is true. Everybody is a marketer. We are in our own way convince people that Jesus is our hero, he is the way, the truth and the life.

So the next time you go up and preach – don’t just check your theology, share a story.

“If your target audience is not listening, it’s not their fault, it’s yours.” – Seth Godin

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