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Lessons from Dunkin Donuts

thoughts and words of Michael Kelley Dunkin’ Donuts is creaming Starbucks right now. Dunkin’ Donuts won the taste test, it’s three times cheaper, and the company is actually expanding, whereas Starbucks is closing stores every day. Dunkin’ Donuts is about to roll out a $100 million marketing campaign to trumpet the results of the taste…
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Break your Own Preference

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The Missional Shift
The church is one of the few organizations in the world that does not exists for the benefit of its members. The church exists because God, in his infinite wisdom and infinite mercy, chose the church as his instrument to make known his manifold wisdom in the world. – Ed Stetzer Insightful pastors must seek…
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4 directives part 2

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The 4 directives part 1