One of my goal every time I’m doing work is to over the top deliver. 

In business, it’s having a goal to wow your clients. 

So let’s say your services cost $1000. Give them a $2000 worth of effort, excellence and execution.

Let them feel that they paid you really low because of what you give to them. That is adding value. That is also the secret to repeat customers.

Assignment: brainstorm with your team how you can over the top deliver to your market?